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To build my link profile and establish myself as an industry expert, I have been contributing to high-authority publications such as Inc.com, HuffPost, Forbes, CoSchedule, and over 100 more websites. This has helped me increase my readership, build trust and credibility, acquire more quality backlinks, and rank higher in search results. Guest post links can only help you rank better if you publish an awesome guest post on a topic relevant to your niche and expertise on a high-authority website. Your guest post links may be considered spammy if: You pay the publisher to post your article and link. The post contains exact match anchor text to link back to a page on your website. The website is unrelated to your niche.

What is Internet/Online Marketing? Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What’s the role of internet marketing? Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences. Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.

Gives Competitive Edge: Let’s be honest, your competitors are already trying their best to excel in the market and capture the attention of the audience. What can set your branding apart from your competitors in such a fierce environment? It’s digital marketing. If you miss out on the opportunity of maximizing your brand visibility, then someone would take this opportunity. Businesses are getting smarter in terms of branding, due to the perks that digital marketing has to offer.

The number of shares your content gets through social media establishes trust and credibility. There have been some cases where writers gained as many as 200 followers a day after contributing to a blog with their social media links attached. Quality content builds the trust of your target audience, which can spread more easily through these social media channels. Enabling feedback and engaging with your audience also helps build a trustworthy relationship.