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Excellent reputation management builder advices 2021? “We encourage reviews by emailing customers after purchase and offering a discount coupon in return for a completed review,” Andrew Gill, the owner of the company, recently told BigCommerce in an interview for a case study. “This has been a major difference from the start of our journey to selling directly from our store and has reduced our reliance on shopping channels. Customer feedback creates that ‘social-proof’ trust that encourages other visitors to our store to buy.” Being a successful brand also means you’re a visible one. Most shoppers will look on search engines like Google and Bing, or even on Facebook, when deciding what to buy. These websites all have their own unique ways of indexing and surfacing content, but they all value original and fresh content, and customer reviews can definitely help feed the content machine, keeping your brand favored by algorithms.

Buyers Trust the Reviews They Read Online! Although the power of online reviews still lags behind that of personal recommendations from family and friends, it continues to hold much influence over consumers with the exception of the older generation. According to the latest online review statistics, more than three out of four (76 percent) of consumers say they trust the reviews they read online as much as personal recommendations (Brightlocal, 2019). However, there is a substantial difference in the level of trust across age groups: 89 percent of consumers aged 35 to 54 say they trust them as much as personal recommendations equally. This percentage falls slightly to 81 for the 18- to 24-year-olds. In contrast, as many as 39 percent of consumers aged 55 and above say they have more trust in personal recommendations. In fact, 31 percent of them say they feel skeptical towards reviews posted online, and eight percent say they don’t trust them at all.

For customer reviews, ask members of your community and their family members if they’d be willing to leave a review about the experience they’ve had with sales, the community and/or the employees. These reviews should speak to your community’s USPs and should be authentic. Don’t pre-write anything for your reviewers to cut and paste; genuine reviews carry far more weight than those that seem too professional or ingenuine. The more positive reviews you gain, the more people will trust your product or service.

Collect new reviews & display your existing reviews on your website or email signature. It’s as easy as copy and paste. Automatically post your favorite 5-star reviews to your Facebook and Twitter accounts. Get new review alerts automatically, allowing you to take action and respond if necessary. See how your business is performing and where you need to focus your efforts with our in depth reporting feature. Collect reviews via customized “review funnel” landing pages and widgets; Embed review collection widgets on business websites, social pages, etc. Provide a mobile-optimized customer experience through the funnel; Decide how you want to handle negative reviews. Read extra information on company reviews online software.

In a general sense, online reviews are useful, but it’s important to dissect when exactly e-commerce derives benefits from the reviews. Reviews are not only a big determinant of whether people purchase a product online, they also have a dramatic impact on millennial spending. Don’t believe it? Here’s a stat that pushes home the importance of online reviews: they’re 20 percent more influential to the buying decisions of millennials than a brand trying to make a sale over social media. A study carried out in 2016 discusses consumer motives for researching online reviews prior to purchase and four trends emerged as follows: Information: to glean insider information about the product they’re considering; Risk: to reduce the risk of making a bad decision.