Improve your marketing reach from 2d animation videos
3 min readIncrease your marketing power from animation videos? Few marketing pieces can truly be compelling without forming some sort of connection between the content and the viewer. The good news is that the right piece of animation can help you build such a relationship! We already touched upon characterization and how representation is a great way to engage your target audience. But it actually goes beyond just that. Marketing cartoons can help you illustrate your audiences’ problems in ways they can instantly relate to and get them emotionally attached to the actions, challenges, and experiences being portrayed in the piece. If Hollywood has taught us anything, it is that lively animated situations paired with eye-catching visuals can have powerful, sudden effects on an audience. Not only capturing our attention but submerging us into the action and getting us invested in the outcome. An animated cartoon that reflects your audience’s own challenges are likely to stick in their minds long after they stop watching and keep resonating with them as they look for a solution.
More and more entrepreneurs experience the vast benefits animated explainer videos have for their business. Businesses interested in starting to use these video’s will be greatly helped by first looking for the most efficient and effective way to go about this. This article gives an overview of things to do and things to avoid when creating such an animated explainer video. An animated explainer video is a short animated video for marketing or advertisement purposes. Businesses usually use animated videos to describe their brand’s products, services or achievements.
For brands its essential to recognize that video content is the most preferred content type on social media these days, and since 73% of consumers claim that a brand’s social media presence and activity affected their purchasing decision, leveraging 2D animation for social media is a step in the right direction for businesses. Any business owner would understand why it is vital to respond to consumer demand, and in the age of globalization where consumers have unlimited choices and alternatives, businesses that respond the quickest to these trends can make the most out of them. Read even more details on animation video.
Video marketing has become an absolute necessity for marketers looking to both reach and capture audiences on social media and online platforms. Marketers are certainly no stranger to the benefits of video marketing today — it helps potential buyers understand products and make purchasing decisions through a digestible visual medium, and this is true for both the B2C and B2B sectors. And while it seems like every layman can now produce engaging videos of decent quality and appeal (just take a look at social platforms such as TikTok), not every video goes viral or leads to the boost in sales or leads your higher-ups are looking for.
How to tell (and act out) a memorable story? The secret to producing a good video lies in using the right type of storyline format for whichever product you want to sell. You’ve heard about the “formula” for a successful Hollywood move – A good story, memorable characters, and an exciting climax. Corporate production is very similar: To “sell” anything to an audience, you’ll need a well-written script, animated heroes, and an unforgettable ending that puts smiles on viewers’ faces, at least for a minute or two. Find more information at animation video.