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The ascent of a finance entrepreneur : Obediah Ayton

3 min read

The climb of a finance influencer : Obediah Ayton? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., a specialist in family office business, AI driven accounting services, finance and accounting. Obediah Ayton about what happens when a Family Office takes the VC model: A new breed of ultra-high-net-worth families differs from the “old money” of the past. Their accumulation of wealth is typically more rapid and driven by savvy investment management or entrepreneurism. These Family Offices are controlling the venture investment game, but desire more transparency to underlying investments than the traditional venture investing experience provides. They also want the ability to cherry-pick the best deals, meet founding team and operations.

Moreover, the principals behind the family offices have extraordinary networks of connections, which can prove invaluable for start-ups seeking customer exposure, business know-how or even further investment. Since family offices in the Middle East are independent entities and are regulated less strictly than banks, they can be much more flexible in their consideration of investments across enterprise size, geographies and asset classes. The appeal of direct investment to family offices comes from more than just the alignment of capital. Direct investments allow them to take a more hands-on approach to selecting and managing their portfolios. Investments in the sustainability space and impact investing are particularly attractive.

Obediah Ayton about how to raise money from family offices: Not to do: Don’t pitch them without understanding their goals and objectives. Don’t brag about your track record or accomplishments. Don’t interrupt them in the middle of a conversation. Don’t be aggressive. To Finish: Do exactly what you say you are going to do. Meet for coffee or at their office in order for you to understand their goals and objectives better. Respect their privacy and don’t share any information about them with anybody else. Feel free to reach out and speak soon.

Obediah Ayton Family Trust organizes golf networking events. Ayton Family Golf Networking is an opportunity for keen golfers and high level business men and women to connect over organised round tables and a round of golf. You have a chance to deeply get to know one another as a 4 hour round of golf is better than a 30 minute meeting in an office. What are you waiting for? Contact us if you have any questions.. Why participate? The Ayton Family brings together the world’s leading experts geared toward identifying actionable strategies for generating returns in a low-rate, high volatility market. Facilitated by the Ayton family office, the golf day will provide a full day of private peer-to-peer conversation, networking and cross-border thought leadership designed to make you think about what to look out for and how to work together. Interactive round tables: With peer learning and interaction in mind, these 60 minute round table sessions are designed to promote the sharing of experiences and brainstorming of ideas in facilitated and balanced discussions.

Obediah Ayton on the new definition of a billionaire is not the net worth but in achieving change in a billion lives: Sustainable investing will remain a core trend in the foreseeable future thanks to 85% of all sustainable investments meeting or exceeding investor’s expectations in the past year. When considering these types of investments, family office executives need to ask themselves whether their office has established its purpose within the greater scope of impact and sustainable causes and set clear objectives accordingly.

Right now is a great time to build close relationships with Family Offices for future capital raises! Have a Value Add: The hardest part of the relationship is maintaining it. After the relationship is started, the hard work arrives. You must demonstrate that you will provide clear value to the family office. The same principle must apply to your outreach and relationships. Demonstrate to the family office why your firm is the right one to be in contact with. What can you offer that no one else can — Is it a strong track record? Exceptional due diligence skills? Experience and insight within a relevant industry? Whatever the skill, emphasizing the trait is a critical component of securing the connection. Discover even more information on Obediah Ayton.