The rise of a hybrid blockchain-enabled networks leader : Mary Ann Holder

Who is Mary Ann Holder and some of her blockchain-enabled network platform ideas: How many degrees deep do you think your buyer persona is? The same buyer group has multiple. A lot of times they’re at VP level, director level, C-level people. They have the same kind of educational background but do yours vary? For instance, if you’re trying to provide a solution to someone, are you dealing with multiple educational boundaries or any type of boundary like that? Well in a certain sense, yes. The office of the CFO is going to have a different, well, maybe not different educational status, but they’ll certainly have a different bent to their studies. They will have a different focus. We market to the whole organization when we’re looking at the supply chain. What we’re looking at the office of the CFO, the office of the CIO, the office of the CEO and then the office of supply chains. All of those buying units have their own individual needs that they have to balance within the greater organizational structure. When we build out our buyer personas, we look very closely at what are the things that are going to make that person a superstar even down to what are the types of people. I mean we look at the psychographics as well as the basic demographics that you get for a position such as a supply chain director. We might look at an engineering background and the way they make decisions so a lot of that factors into how we message to that. Read even more information on MaryAnn Holder-Browne.

MaryAnn Holder is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. NEO is your all-knowing supply chain assistant, continuously monitoring, analyzing and resolving problems so you can focus on the important decisions. NEO gathers information from across your entire business network to analyze and optimize business processes and resolve issues. He autonomously performs dozens of different functions, including forecasting, replenishment, sourcing, transportation optimization and much more. He works in the background to constantly find and fix issues. NEO tirelessly monitors execution processes and outcomes, to determine what works. NEO knows, learns, and acts to keep your supply chain and your business network running optimally for highest service levels and product quality at lowest cost.

But before applying the technology to logistic processes, let’s first start by understanding the function of blockchain. Blockchain is a shared, tamper-resistant digital ledger that provides a near real-time record of things such as transactions, records of ownership, locations, values, state of goods, etc. The ledger is shared among parties which brings transparency to the supply chain, because everyone is equally informed about things like the location, carrier, condition, and documentation relating to a shipment. Smart contracts can further automate many transactions based on other transactions, such as triggering a change in ownership titles when a payment is made.

MaryAnn Holder on One Network’s Intelligent Control Tower: Supply Chain Control Towers play an essential role in helping businesses successfully make the transition from siloed legacy systems to a collaborative, resilient, real-time digital business network. From visibility and alerting to prescriptive decision support to full AI-based automation, control towers can optimize more widely, precisely, and efficiently than any other technology. This report explains the success factors for an effective control tower strategy and provides a Capabilities Checklist of essential requirements. Read additional info on https://facebook.com/131656603881479/posts/how-to-encourage-teams-to-share-creative-marketing-ideas-16-expert-tips-httpsbit/1181381932242269/.

The network has over 75,000 participating organizations, allowing customers to find partners and collaborate around their plans. It supports industries in CPG, retail, restaurant and foodservice, healthcare and pharmaceuticals, high tech, aerospace, defense, and government, automotive, and logistics service providers. According to the report, One Network has taken several steps with its planning applications to increase automation and usability for its customers by providing intelligent agents that perform a host of functions such as forecasting, replenishment, sourcing, and transportation optimization. MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.

This year is the first time Gartner has published a report on multienterprise supply chain solutions. The report stated,”Networks are not new, but with companies focusing more on having end-to-end (E2E) processes include their external trading partners, these networks are increasing in importance and value. Collecting data and sensing signals in real time, and then coordinating, executing, and resolving issues quickly, will allow companies to operate their supply chains more effectively.”